Why is print media still important?

Many businesses and organisations have the assumption that printed media and marketing techniques are outdated with the rise of the internet taking us all by storm.

And yes, we are living in an increasingly digital world, but print media is still an incredibly important part of the marketing mix that many people overlook in their efforts to attract new customers/business. Its not just about gaining new customers but print marketing can also help you gain exposure and engage with target audiences with integrated campaigns.

there are few businesses left who are truly aware of how print can help them to accomplish their marketing objectives. The overabundance of digital material has presented us with an opportunity for print to become truly effective at creating engaging, creative, and versatile content that benefits from being held and read in person rather than through a screen.

People still react better to marketing they can see face to face. Customers will more likely trust in person mail than adverts seen online as there is more credibility. Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service. Whereas we all understand how easy it is to create an advert online.

By targeting this printed mail, you can tailor your pieces to your specific market of audience, offering your customers what you want them to see. This could be offers exclusive to them and them only, giving them access to special deals associated with your brand, alongside customising the style and design of the piece. This means you can focus your marketing budget on reaching the audience you want and make the material relevant and appealing to them.

And when your customers receive this piece of printed mail, it can be kept! Unlike webpages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. Very rarely do people completely discard printed marketing, but instead keep it around until needed. So do not worry if you don’t see immediate results off the back of a printed campaign, they can be slower burners when it comes to seeing results. They can then also be passed onto friends or colleagues of the customer, maximising the reach of your campaign.

Here are some key statistics surrounding printed marketing and the true power is possesses.

  • Printed ads are viewed 3x times longer than the average digital ad.
  • Campaigns including print are 67% more effective at delivering new customers.
  • 90% of campaigns that included door drop print ads reported a rise in acquisition compared to 59% for those without.
  • The three biggest trends that impact print and its effectiveness directly is consumer preferences (personalisation), demographics and sustainability.
  • 74% of people say they would be more likely to respond to a print ad that was personalised to them.

We hope that you now realise just why print marketing is ever-so important for your business. No matter what industry you work in, print marketing can help benefit your company. We have worked with many different industries before, including local councils, holiday companies, Gloucestershire farmers and fashion brands. By covering a wide variety, we have demonstrated our effectiveness of sending out personalised print on behalf of others, making their campaigns more than 50% effective in comparison to those who do not utilise print. Make sure you contact us today to request a free quote, and make sure you check out the many postal discounts you can take advantage of when you work alongside Alpha Response!