Our Services

Integrated

The advantages of an Alpha Response integrated campaign

1

Detailed metrics and prospect profiling, to provide:

  • real-time powerful tracking and reporting on who reads and clicks what, helping you identify what’s working and what isn’t
  • prospect profiling: we collect valuable data and insights on individual prospects and customers by monitoring what was clicked within an email
  • the entire customer journey can be tracked cross-channel from the initial open to a successful conversion.

2

End-to-end personalisation, with the following features:

  • eye-catching, memorable emails, featuring innovative personalisation, from our in-house designers and developers
  • URLs in all our online and offline communications, so our intelligent landing pages can maintain the end-to-end personalised journey
  • tailored content for specific data segments so that, for example, high value clients get one message and low value clients receive something different.

3

Responsive segmentation, to include:

  • regular reviews of your campaign performance to improve response rates
  • adjustments ranging from alterations to design and copy of a landing page, through to a changing channels of communication from one medium to another
  • rapid identification of hot leads plans for appropriate follow-up
  • high quality maintenance of data lists to a high standard, always segmenting when necessary.

Start your campaign today

Call us on 03300 563980