Did you know… When a business runs an integrated campaign via print services, the average return is 25%? That is a quarter of your customer base you could be actively reaching and gaining responses from.
Add personalisation to this print campaign work, and the figure jumps to 50%! Half of your customer base are likely to actively respond to your print marketing, leading to increased sales and building this relationship with your client base.
Here at Alpha Response, we can do all the hard work for you through an integrated campaign. We can take care of all aspects of the campaign for you, all the way from the printing stage through to the transactional and integrated phase. We will work closely alongside you to deliver your print campaign to the right audience at the right time.
The advantages of an Alpha Response integrated campaign include:
Detailed metrics and prospect profiling, to provide:
- Real-time powerful tracking and reporting on who reads and clicks what, helping you identify what’s working and what isn’t
- Prospect profiling: we collect valuable data and insights on individual prospects and customers by monitoring what was clicked within an email
- The entire customer journey can be tracked cross-channel from the initial open to a successful conversion.
End-to-end personalisation, with the following features:
- Eye-catching, memorable emails, featuring innovative personalisation, from our in-house designers and developers
- URLs in all our online and offline communications, so our intelligent landing pages can maintain the end-to-end personalised journey
- Tailored content for specific data segments so that, for example, high value clients get one message and low value clients receive something different.
Responsive segmentation, to include:
- Regular reviews of your campaign performance to improve response rates
- Adjustments ranging from alterations to design and copy of a landing page, through to a changing channels of communication from one medium to another
- Rapid identification of hot leads plans for appropriate follow-up
- High quality maintenance of data lists to a high standard, always segmenting when necessary.
Start your campaign today
Call us on 03300 563980