The advantages of an Alpha Response integrated campaign
Detailed metrics and prospect profiling, to provide:
- real-time powerful tracking and reporting on who reads and clicks what, helping you identify what’s working and what isn’t
- prospect profiling: we collect valuable data and insights on individual prospects and customers by monitoring what was clicked within an email
- the entire customer journey can be tracked cross-channel from the initial open to a successful conversion.
End-to-end personalisation, with the following features:
- eye-catching, memorable emails, featuring innovative personalisation, from our in-house designers and developers
- URLs in all our online and offline communications, so our intelligent landing pages can maintain the end-to-end personalised journey
- tailored content for specific data segments so that, for example, high value clients get one message and low value clients receive something different.
Responsive segmentation, to include:
- regular reviews of your campaign performance to improve response rates
- adjustments ranging from alterations to design and copy of a landing page, through to a changing channels of communication from one medium to another
- rapid identification of hot leads plans for appropriate follow-up
- high quality maintenance of data lists to a high standard, always segmenting when necessary.
Start your campaign today
Call us on 03300 563980