Did you know… When a business runs an integrated campaign via print services, the average return is 25%? That is a quarter of your customer base you could be actively reaching and gaining responses from.
Add personalisation to this print campaign work, and the figure jumps to 50%! Half of your customer base are likely to actively respond to your print marketing, leading to increased sales and building this relationship with your client base.
Here at Alpha Response, we can do all the hard work for you through an integrated campaign. We can take care of all aspects of the campaign for you, all the way from the printing stage through to the transactional and integrated phase. We will work closely alongside you to deliver your print campaign to the right audience at the right time.
The advantages of an Alpha Response integrated campaign include:
Detailed metrics and prospect profiling, to provide:
- Real-time powerful tracking and reporting on who reads and clicks what, helping you identify what’s working and what isn’t
- Prospect profiling: we collect valuable data and insights on individual prospects and customers by monitoring what was clicked within an email
- The entire customer journey can be tracked cross-channel from the initial open to a successful conversion
End-to-end personalisation, with the following features:
- Eye-catching, memorable emails, featuring innovative personalisation, from our in-house designers and developers
- URLs in all our online and offline communications, so our intelligent landing pages can maintain the end-to-end personalised journey
- Tailored content for specific data segments so that, for example, high value clients get one message and low value clients receive something different
Responsive segmentation, to include:
- Regular reviews of your campaign performance to improve response rates
- Adjustments ranging from alterations to design and copy of a landing page, through to a changing channels of communication from one medium to another
- Rapid identification of hot leads plans for appropriate follow-up
- High quality maintenance of data lists to a high standard, always segmenting when necessary
Launch Your Successful Marketing Campaign
Unleash the Power of Direct Mail Today! Here at Alpha Response, we are your trusted partner in unlocking the potential of direct mail for your marketing campaigns. With our expertise and innovative solutions, we empower businesses like yours to effectively reach and engage with your target audience. In this digital age, direct mail remains a highly impactful and personalised marketing tool that can yield impressive results.
Capture Attention with Tangible Impact
In a world saturated with digital advertisements, direct mail stands out as a tangible and impactful marketing medium. With eye-catching designs, vivid colours, and carefully crafted messages, your direct mail pieces grab the attention of your target audience and leave a lasting impression. It’s the physical touch and personalisation that sets direct mail apart, making it an effective tool for connecting with customers on a deeper level.
Highly Targeted and Personalised Approach
We understand the importance of delivering your message to the right people. Our direct mail campaigns are tailored to your specific target audience, ensuring that your message reaches those most likely to respond positively. By leveraging data-driven insights and segmentation strategies, we help you achieve precision targeting, allowing for personalised communication that resonates with recipients and enhances your chances of conversion.
Drive Engagement and Response
Direct mail provides a unique opportunity to engage your audience and elicit a response. Whether it’s a compelling call-to-action, an exclusive offer, or an invitation to an event, direct mail enables you to prompt your recipients to take the desired action. From driving online traffic to encouraging direct purchases, our direct mail solutions are designed to generate measurable results, boosting your ROI and maximising the effectiveness of your marketing campaigns.
Seamless Integration with Multi-channel Marketing
We understand that successful marketing campaigns often require a multi-channel approach. Our direct mail services seamlessly integrate with your overall marketing strategy, allowing for cohesive messaging across multiple touchpoints. By combining direct mail with digital channels such as email marketing and social media, you create a powerful synergy that increases brand exposure, reinforces your message, and amplifies customer engagement.
Why Not Start Today?
When it comes to launching a successful marketing campaign, direct mail remains a powerful and effective tool. At Alpha Response, we combine expertise, innovation, and a commitment to customer success to deliver exceptional direct mail solutions tailored to your unique needs.
Whether you’re a small business or a large corporation, our dedicated team will work closely with you to create compelling direct mail campaigns that drive engagement, foster customer loyalty, and boost your bottom line.
Ready to unlock the potential of direct mail for your marketing success? Contact us today to discuss your goals, explore our range of services, and take the first step towards an impactful and memorable marketing campaign. Let’s make your brand stand out and leave a lasting impression with direct mail.
Start your campaign today
Call us on 03300 563980