Why Personalised Print Works For Marketing Agencies
When it comes to marketing agencies, every city across the country has tens, if not hundreds of local businesses to choose from. So why should someone trust you to do their marketing? Marketing has very much excelled in the last few years, with technology and the number of methods being taken to the next level in terms of content you can provide for a business. Thus, the market for marketing agencies to utilise printing methods of marketing to either attract, keep or stay in contact with clients/customers is staggering.
But this does mean marketing agencies up and down the country face heavy competition when it comes to attracting these potential clients to choose them over other competitors. As we know, many people are not aware of the endless possibilities that can be utilised in order to attract business. And that is where YOU come in. As experts in the industry, you need to advertise yourself as the ‘go to team’ to take care of business’ marketing strategies. So this made us think…what marketing strategies are you currently using yourself to gain the best rate of response? You are probably using platforms that many others are using; social media, emails, banners…etc, but are you taking advantage of what print marketing has to offer?
As marketers, you will be aware of the power of print advertising, but are you using it to market yourself? Especially in this sector of business, there are endless possibilities when it comes to the ways that print advertising can be used to take you and your business to the next level, surpassing and leaving your many competitors behind. Many are unaware that advertising combining digital and print together saw a 25% higher response rate than campaigns that used digital marketing alone. And as we have mentioned, personalisation is the method to take advantage of.
This is an essential reason for the success print has been able to achieve; when local businesses feel like they are being personally spoken to by a particular brand or person, it has massively positive repercussions for retention and engagement. If a business leader was to receive information from the person who directly spoke to them in person a few days or weeks before at a meeting or through an enquiry over the phone for example, seeing a familiar face will prompt this rate of response, ultimately making it increasingly likely that they go forward in completing business and trusting you with their marketing needs.
Here are 5 quick facts about printed marketing:
Printed ads are viewed 3x times longer than the average digital ad.
Campaigns including print are 67% more effective at delivering new customers.
90% of campaigns that included door drop print ads reported a rise in acquisition compared to 59% for those without.
The three biggest trends that impact print and its effectiveness directly is consumer preferences (personalisation), demographics and sustainability.
74% of people say they would be more likely to respond to a print ad that was personalised to them.
From something simple such as a customer name, these clients will more than likely read a piece of information that is directed specifically at them, especially if it is information specific to them. This could be sign up offers/discounts, meeting invitations, regular news updates within your company, door drop prospect enquiry sheets, the list goes on. When people see a certain piece of information that speaks to them personally, this is something that instantly grabs their attention.
When you think of the additional digital noise that goes along with online advertisement – from pop-ups, virus risks, flashing banners and ads, notifications, and auto-play videos – it makes sense that many consumers when surveyed rate forms of digital advertising so lowly as compared to print. Adding a personalised element to this already advantageous position only increases your chances of successfully retaining and gaining customers.
As long as you have the information and can provide it easily (customer name, address, business name, logo, information relevant to them), we can do all the work for you after this, creating a piece of genius marketing that can be sent to the client with imagery and information personalised only to them. Whether this be a few hundred customers, or a few thousand, we can complete any job given to us through our expert printing and fulfilment services.
Personalised print is one step in the right direction when it comes to engaging an audience base. You may want to attract new prospect clients or want those who are current customers to receive updates surrounding their marketing needs (reports, suggestions, news…etc), print marketing can be beneficial for all these reasons when it comes to engaging and speaking to customers. It’s direct, physical and if done right, can grab their attention in an instant.
See an example of personalised print below
Choose personalised print as a way to revolutionise your marketing approach today!