No matter what industry you work within, the need of marketing your business effectively should be a top priority for business and marketing leaders alike.
No matter what design, size or quality you are after, we use the best printing technology to efficiently print these marketing tools to great effect. Working closely alongside the Royal Mail, we also offer incredible postage discounts you will not be able to find anywhere else!
From the moment you send us your documentation, we have every step covered afterwards. We understand that print marketing may sound backwards. After all, the internet has changed the way we advertise, right?
Wrong. Print has never been so effective for this exact reason, everyone is using digital marketing and leaving print behind.
We’ve loved the recent revolution of print advertising, as it offers great cost benefits to our clients and has opened up new worlds of printing opportunity, making direct mailing an even more cost-effective means of generating sales and enquiries.
Below, you can listen to our managing director Craig talk through the kind of work we get up to daily here at Alpha Response, and how our services are both beneficial for us and our customers.
How many times a day do you see an ad online and freely ignore it? 10 times? 50 times? With print, the receiver is always going to see it, that is why you must grab their attention. Our versatile machines handle sizes from DL letters up to C4, enclosing as many as seven items per envelope at up to 7,000 items per hour.
If it’s a tricky job which our machines can’t cope with, we have expert hand workers to see your materials accurately assembled and presented for delivery. Even if your piece is personalised for different customers, we can print each version efficiently.
We can ship out letters, leaflets or any kind of personalised mail to your customer base. As long as we have the appropriate data (name, address…etc) we can personalise many aspects of our mail to be as specific to the customer as possible! We highly recommend this service, as the average customer who uses this form of marketing sees a 50% response rate off the back of it!
- 80% of consumers are more likely to act upon directed print mail advertisements
- By combining print and digital ads, it will make online campaigns 400% more effective
- Consumers who see print ads also tend to visit the advertiser’s website—up 27% in 2021, 31% in 2022
Print marketing certainly is not dead, with its impact on consumer brand recall and purchase decision definitely worth considering. Especially if you want to implement a multi-channel approach to your marketing strategy, Alpha Response can guide you through the entire process.
We can provide:
- Digital printing, available in mono and full colour on high speed presses
- Traditional litho printing, using the latest four and five colour Heidelberg presses, with computer-to-plate and digital proofing devices
- Extensive finishing equipment, including for cutting and creasing and saddle stitching
- Data-driven print, using the information you have about clients and prospects to produce highly personalised mail pieces, with no limits how many images and layouts you want to use, to maximise the impact of your marketing message
- Pre-print stationery, postcards, brochures, leaflets, flyers and full colour catalogues
- Integration of print services with our mailing services, to reduce packaging and carriage costs – payslip mail, branded mail, direct mail
Start cost-effective printing today
Call us on 03300 563980