Personalised and powerful direct mail helps brands and organisations build vital long-term relationships and boost client engagement. Not only does personalised mail engage customers and offers outstanding creative opportunities where others cannot through the median of direct mail, but printed mail is and always will be more effective at engaging customers in comparison to through a computer/mobile screen.
Personalised Mail at Alpha Response
Here at Alpha Response, we create personalised direct mail that delivers results for your business. This could be through monthly leaflets, postcards or multi-page booklets, elements of your design can be personalised for each end receiver.
We have a range of secure, personalised mailing solutions for both transactional and advertising mail. We can fulfil almost any type of mailing, whether it’s greetings cards, regular vouchers or promotions, shop openings and PR, customer loyalty or just simple invoicing and statements for your customers.
By personalising this mail, you will not only attract the customers attention more, but you will also be able to relate and speak to them on a more personal level. It literally puts your message into customers’ hands – and makes it relevant to them and only them if the personalisation is done correctly. Personalising mail can make the recipient feel more valued and dramatically increase your response rates.
What are the advantages of personalised mail?
As a channel in itself, direct mail has huge advantages for marketers or small/big companies. It offers flexibility because the format and audience can be tweaked and targeted as needed through this personalisation. You can pinpoint the exact people you want to target using your own valuable first-party data.
One personalised mail becomes part of the home and enters through the letterbox, it is engaged with 4.2 times on average. 45% of direct mail stays in households for a month or more, so it’s not surprising that it drives further activity down the line. 31% of direct mail leads to commercial actions, whether that’s purchasing, going online or visiting a store. Add personalisation to this, the ROI goes up to 50%! There’s no wonder that 70% of consumers say direct mail makes them feel more valued in comparison to online marketing such as emails and social media offers.
When customers feel they are being personally spoken to by a particular brand, it has massively positive repercussions for retention and engagement. When you consider the personalised nature that can be taken with any form of print, it should come as no surprise that printed physical advertising also leads to a stronger emotional response amongst the general public. Having something which can be held, touched, and physically handled has been shown to make a substantial difference in the effectiveness of advertising.
By personalising names, company information and imagery, you can make a piece of mail link directly to any individual you aspire to make a customer. Personalised print can be as simple as targeting people from a specific area or demographic, something that is much easier to achieve with print as compared to digital. Personalisation can be also seen as targeting specific customer bases; for example, if you were a car dealership, you might want to target a consumer of a particular car brand of yours.
Start Utilising Personalised Mail Today…
By allowing us to take control of your direct mail campaign, you can have full confidence in receiving a seamless service with your mail printed, enclosed and delivered on time, every time. You can hand pick certain offers and deals specific to each customer, as this is seen as an effective form of personalisation. When people see a certain discount or deal that speaks to them personally, this is something that instantly grabs their attention. They are going to be far more likely to carry on reading whatever you have written on your advertisement if this opening statement catches their attention.
When you think of the additional digital noise that goes along with online advertisement – from pop-ups, virus risks, flashing banners and ads, notifications and auto-play videos – it makes sense that many consumers, when surveyed, rate forms of digital advertising so lowly as compared to print. Adding a personalised element to this already advantageous position only increases your chances of successfully retaining and gaining customers. Make sure to contact us today for more information on our personalised printing service.
If you’re looking to use one of our Mailing services
Call us on 03300 563980