Transactional mail, simply put, is mail that is sent out to complete a transaction with a customer. It is mail that is sent to one individual, rather than a large amount of recipients on a mailing list.
This can include the transactional printing of invoices, statements and notices, leaving a major overhead to your business which brings nothing back. Instead, you can make them an investment which gives you a return! Another key example is when people may order an item from your website and a printable reciept needs to be sent alongside the item.
This piece of transactional mail will include confirmation of purchase, the amount paid, what the item is and when the customer can expect delivery (alongside your company branding).
Here at Alpha Response, we can do all of this for you, saving you time and effort! ‘How?’ you may ask. By using interactive features and dynamic white space management, you can turn them into highly targeted marketing communications, that better showcase your business.
Unlike marketing mail, transactional mail won’t be sent with a commercial message, although it is possible that a company can try and sell more through a transactional email with adverts or similar purchasing suggestions.
Other examples of transactional mail are:
- Account updates (for instance, if you receive a new follower on your social channels)
- Changes to a password
- A reminder of a loan
- Changes to employment agreements with employees
- Include data-driven and targeted messaging on routine transactional documents.
- Utilise a potent mix of variable data, design and digital colour printing.
- Sell additional products and services to existing customers.
- Leverage QR codes, PURLS and customized coordinated campaigns.
- Increase your marketing reach with minimal investment and maximum ROI.
Our service can extend the value of your customer communications. You can quickly and affordably insert custom marketing messages and graphics into the existing white space on your customer bills, statements and invoices – without the need for complicated application redesign and programming.
We can work with all the most common print streams and technologies and offer a low-cost, high-return way of getting the most out of your marketing spend. So by outsourcing your transactional mail, you can not only save time and money on production costs, which often pays for itself within the first 12 months, but you can add real value to your business with a positive effect on sales and bottom line performance.
Start Utilising Transactional Mail Today
Although transactional mail’s primary use isn’t to sell or further a marketing strategy, they still need to be crafted in the right way in order to maintain a customer’s interest and have them buying from you again.
One of the easiest ways to do this is by keeping your transactional mail personal. You’d be amazed at how just a small touch of this can make a huge difference to conversions and sales. You can check out our personalised mail services here, where we can combine this transactional mail together with a personalised element.
Personalisation results in around a 14% higher rate of traffic generation than without personalisation, and 7% higher chance of a direct order.
Make the most of your transactional printing
Call us on 03300 563980