As the festive season approaches, businesses gear up for one of the busiest times of the year, both in-store and online (mail, marketing, online shop…etc).
Sending out holiday greetings, promotions, and marketing materials becomes a top priority for many companies over these last few months of the year. But did you know that you can maximise your savings and efficiency by tapping into postal discounts, especially when working with bulk mail and marketing items?
Let’s explore why it’s crucial to take advantage of these discounts as Christmas draws near.
Cost Savings for Bulk Mail
Sending out a large volume of mail can quickly add up in terms of postage costs. Postal discounts can significantly reduce your expenses. Many postal services, like the Royal Mail, offer tiered pricing structures that reward bulk mailers with lower rates. By leveraging these discounts, you can stretch your budget further during the holiday season, leaving more resources for other festive activities.
If you are looking to send out postcards, leaflets, booklets or magazines for your business, we can expertly print and mail these for you alongside the mailing experts at the Royal Mail. We will print and personalise each piece of mail in our very own printing workshop, and then hand over this material to the Royal Mail for expert mailing services, with guaranteed quick and efficient delivery.
Christmas is all about timing. You want your holiday cards, catalogues, leaflets, and promotional materials to reach your audience at the right moment. Postal discounts often come with perks like priority handling and faster delivery options. By using these services, you can ensure that your materials arrive promptly, increasing the chances of capturing the holiday shopper’s attention when it matters most.
Better Reach and Engagement
Bulk mailing is an effective way to reach a wide audience, and it becomes even more powerful during the holiday season when people are actively searching for gifts and deals. Postal discounts allow you to expand your reach without breaking the bank. You can send out personalised marketing materials to potential customers, making your brand stand out in the festive clutter.
Sending out mail to customers or prospects becomes part of the home once it is through the letter box and is engaged with 4.2 times on average once it is in front of the customer. 45% of direct mail stays in households for a month or more, so it’s not surprising that it drives further activity down the line, improving immediate response times and those weeks down the line. 31% of direct mail leads to commercial actions, whether that’s purchasing, going online to your website or visiting a store. Add personalisation to this, the ROI goes up to 50%! There’s no wonder that 70% of consumers say direct mail makes them feel more valued in comparison to online marketing such as emails and social media offers.
Strengthen Customer Relationships
Sending holiday cards, newsletters, or promotional materials isn’t just about advertising; it’s also about building and nurturing relationships with your customers. Taking advantage of postal discounts allows you to maintain a personal touch during the holiday season. This can lead to increased customer loyalty and goodwill, which can pay dividends long after the holidays are over.
Many postal services are embracing sustainability. By using bulk mailing and taking advantage of postal discounts, you can consolidate your shipments, reducing the environmental impact associated with multiple smaller mailings. It’s a win-win situation – cost savings and a reduced carbon footprint.
To make the most of postal discounts during the holiday season, it’s essential to plan ahead. Bulk mailings require careful scheduling, design, and logistics. By starting early and working closely with your postal service provider, you can ensure a smooth and cost-effective mailing process.
As the holiday season approaches, businesses have a unique opportunity to connect with their audience and drive sales. Postal discounts are a valuable tool in your holiday marketing arsenal, offering cost savings, timely delivery, and improved reach.
Don’t miss out on the chance to make a lasting impression this Christmas. Take advantage of postal discounts to send out your bulk mail and marketing items efficiently and effectively. It’s not just about saving money; it’s about delivering joy and value to your customers during the most wonderful time of the year.
So, no matter how 3D your mailing is, you can be sure that Alpha Response can handle it all for you. Especially working with the Royal Mail as a joint venture, all mailed items will be handled by both us and them. Even through individual items, you can expect to pay little in postage fees due to the discounts we have on offer via working with the Royal Mail.
What’s key for you is that our years of experience working with postal carriers mean we can find the best price for your mailing, whatever you want to send. Our location is also easily accessible to major roadways, so quick and easy postage options are also available (first, second class, signed delivery…etc). We have worked with a number of different clients, including the likes of Supermarket giants Sainsbury’s, helping to print, enclose and send out their magazine. Make sure to contact us today for more information or to join our customers in sending out discounted mail for your customers/prospects.
All UK parcels and letters can be sent using these methods:
- Special Delivery Guaranteed by 9am
- Special Delivery Guaranteed by 1pm
- Royal Mail Tracked 24
- Royal Mail Tracked 48
- 1st Class
- 2nd Class
- Same day courier