After 47 years in the direct mail industry, our former Managing Director John Orchard has decided to retire, leaving Alpha Response and The Fulfilment Warehouse in the hands of Craig Whiting.

Starting at the bottom of the ladder with hands on production work, John worked his way up, gaining more and more experience and progressing to setting up and managing his own business. Along the way he developed a database management skillset including programming experience.

John completed an apprenticeship in his early life, worked for a private company, a large corporate that converted to plc status, lived through the merger of a group of plc companies, run a family business, moved and re-branded a business, put a business into voluntary liquidation, setup a new start-up and brought a Ltd company – if you can do it in business, John has done it!

John leaves Alpha Response with the company in excellent hands, with Craig ready for the next chapter!

Thank you John and good luck!