But this does mean universities face heavy competition when it comes to attracting these potential students to study at their university over other competitors. As we know, students will travel and relocate in completely different locations that they are used to, so these competitors will consist of ALL universities in the UK. This made us think…what marketing strategies are you currently using to gain the best rate of response? You are probably using platforms that many others are using; social media, emails, banners on the campus front door, but are you taking advantage of what print marketing has to offer?

Especially in the university sector, there are endless possibilities when it comes to the ways that print advertising can be used to take you and your campus to the next level, surpassing and leaving your competitors behind. Many are unaware that advertising combining digital and print together saw a 25% higher response rate than campaigns that used digital marketing alone. And as we have mentioned in our leaflet, personalisation is the method to take advantage of.

This is an essential reason for the success print has been able to achieve; when future students feel they are being personally spoken to by a particular brand or person, it has massively positive repercussions for retention and engagement. If a student was to receive information from the person who directly spoke to them in person a few days or weeks before at an open day for example, seeing a familiar face will prompt this rate of response, ultimately making it increasingly likely that they go forward in completing business and choosing your university.

From something simple such as a customer name, these young adults will more than likely read a piece of information that is directed specifically at them. This could be university information, open day invitations, result posters or regular news updates with what’s happening in the city/town that week; the list goes on. When people see a certain piece of information that speaks to them personally, this is something that instantly grabs their attention.

When you think of the additional digital noise that goes along with online advertisement – from pop-ups, virus risks, flashing banners and ads, notifications, and auto-play videos – it makes sense that many consumers when surveyed rate forms of digital advertising so lowly as compared to print. Adding a personalised element to this already advantageous position only increases your chances of successfully retaining and gaining customers.

As long as you have the information and can provide it easily (customer name, address, university of choice, information relevant to them), we can do all the work for you after this, creating a piece of genius marketing that can be sent to the client with imagery and information personalised only to them. Whether this be a few hundred customers, or a few thousand, we can complete any job given to us through our expert printing and fulfilment services.

Personalised print is one step in the right direction when it comes to engaging an audience base. You may want to attract new students or want those who have previously studied to receive updates surrounding their career progression, print marketing can be beneficial for all these reasons when it comes to engaging and speaking to customers. It’s direct, physical and if done right, can grab their attention in an instant.

Choose personalised print as a way to revolutionise your marketing approach today!